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Cusco: Manu National Parks won a international marketing campaign in Spain

13 February 2014

Considered as one of the biggest and richest natural reserves in the world, Manu was declared a National Park in 1973, a World Biosphere Reserve in 1977 and a World Natural Heritage Site by UNESCO in 1987.

 

The Peruvian protected natural area, located in the southern regions of Cusco and Madre de Dios, emerged as winner of the accolade with the tourism promotion campaign entitled “Manu, Amazonian Treasure”.


Manu National Park was selected as the Best International Active Tourism Product in the Nature Category at the recently-held International Tourism Fair (Fitur) in Madrid, Spain.

The Fitur’s jury, composed of tourism operators and members of the media, was unanimous in the ruling, distinguishing the originality, creativity and aesthetics of the campaign aimed at featuring Manu as a leading tourist spot in the Andean nation.

“Peru displayed its charms at this event, showcasing itself as a country with many destinations where luxury tourism is closely linked to nature, health and wellbeing,” Peru’s export and tourism agency PromPeru said.

Moreover, the government entity reported the Peruvian stand was visited by the members of the Spanish royal family, Prince of Asturias Felipe and, his wife, Princess Letizia.

Likewise, the judging panel praised the professionalism and appropriateness of the Peruvian stand to the needs of the marketing, communication, promotion of the product and design, namely the originality and innovation.

The aim of the 19th Best Tourism Product Competition of the second largest tourism exhibition in the world was boosting development and marketing within the sector as well as promoting high-quality tourism products.

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